LiveScore kicks off new free-to-air live streaming service
Real-time sports update and result provider LiveScore has launched its first ever live streaming service, offering millions of UK users a front-row seat as live football returns across Europe’s top leagues.
Having secured live streaming rights to all remaining matches in Italy’s Serie A season, LiveScore will be on-hand to help football fans in the UK and Ireland celebrate the return of elite sport, through to the climax of the current 2019/20 campaign.
The deal, the latest negotiation led by Saran Media Group on behalf of LiveScore and agreed with Premier Sports, also sees LiveScore secure the rights to live-stream one third of all remaining fixtures in Portugal’s Primeira Liga. Live football successfully returned to the country this month, and Italy’s iconic Serie A domestic league restarted last weekend with Torino hosting Parma.
The free streaming service – which is to be integrated within the existing LiveScore iOS and Android application – ensures that LiveScore remains a go-to destination for fast and reliable sports coverage. With a global audience of 56 million monthly active users, including 2 million in the UK alone, the new OTT service complements existing unparalleled coverage, content and statistics for hundreds of sporting leagues and competitions around the world.
The new free-to-air live streaming capability is facilitated by LiveScore’s partnership with leading sports OTT specialists StreamAMG. The relationship enables a fully integrated video product which delivering a first-class viewing experience.
Premier Sports will remain as the exclusive UK and Ireland broadcast TV partner for both the Primeira Liga and Serie A, with their subscribers able to watch all matches live on TV.