M2A Media announces expansion into North America to serve its growing customer base with ‘follow the sun’ operations

M2A Media, provider of cloud-based live video solutions, has announced its expansion into North America as part of the company’s aim to serve its growing international customer base.

M2A Media has chosen the state of Oregon as the home in America, establishing a media control room (MCR) and expert operations team in downtown Portland. M2A Media’s operations team will ensure the availability, performance and quality of M2A Media’s services and output 24 hours a day, seven days a week, 365 days a year, delivering up to one billion hours of streamed video content from up to 25,000 live events a year.

This latest expansion allows M2A to deploy a ‘follow the sun’ methodology, guaranteeing the availability and expertise of M2A’s media operators across multiple time zones while improving working hours for London-based operations staff. M2A Media now has MCRs in London, Oregon and Dhaka. This enables a rapid response approach and the ability for M2A operators to share knowledge seamlessly, giving its customers the bullet-proof operations support they expect for their valuable live events.

“Our expansion into North America is a fantastic example of M2A’s organic growth, it being born out of the need to service a growing global customer base,” said Leon Box, chief operating officer, M2A Media. “Portland, Oregon is the perfect location for our American operations. Not only are we now closer to our customers on the West Coast, but also to key technology partners, such as AWS. As broadcast technology continues to transition to the cloud, M2A is perfectly placed to offer the very best tools and expertise to help the industry achieve this as seamlessly as possible.”