Media Links celebrates 30th anniversary with SVG Europe Gold sponsorship

© 2021 Olympic Broadcasting Services

Media over IP specialist Media Links has renewed its Gold sponsorship of SVG Europe.

IP-based technology from Media Links has been the backbone of football World Cups, winter and summer Olympic events, major US American Football events, Asian Games, and many other high-profile global sporting events. In each case, the company’s solutions have been used by major broadcasters to transport broadcast signals from these events to destinations around the globe.

Recent innovations include the launch of the Xscend IP media platform. Designed for the network edge as a reconfigurable, versatile IP media migration gateway, Xscend transports up to 128 high-quality media and data services across both managed and unmanaged (open internet) networks. Its adaptable, media-tuned architecture supports software-defined upgrades, accommodating evolving network protocols, user workflows, physical interfaces, codec algorithms and video formats.

Al Nuñez, president, Media Links, said: “This year Media Links celebrates 30 years in media over IP innovation as a trusted technology and professional services supplier to many of the world’s most-watched premier sporting events. In April we launched our new Xscend IP Media Platform, which brings to market an enhanced approach to hardware modularity, software upgradeability and flexible configuration to adapt to multiple applications. We are pleased to renew our partnership with SVG across the globe as they are the ideal organisation that spans the entire sports industry, supporting us in our role as an industry innovator, as well as connecting our team with customers, peers and partners.”