MediaKind renews Gold sponsorship of SVG Europe

MediaKind, a provider of end-to-end video delivery solutions, has renewed its Gold sponsorship of SVG Europe.

The company works with service providers, operators, content owners and broadcasters, offering video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalisation solutions, high efficiency cloud DVR, and TV and video delivery platforms. Its products aim to help customers increase ARPU and CLV, unlock new advertising models to achieve higher CPMs, to seize the FAST opportunity, expand audience reach, and boost advertising revenue.

Products include MediaKind Aquila, which incorporates hardware acceleration to decrease power consumption and carbon footprint by 70% for live transcoding. An AI-enabled video analysis engine optimises cloud consumption, while the latest Versatile Video Coding codec reduces bandwidth requirements compared to H.264 and HEVC.

MediaKind Atlas, meanwhile, delivers three significant workflows from the cloud: live catch-up and TV recording, AI-powered file-based encoding, and AI-based upscale. It leverages public cloud storage along with AI-powered services for next-generation cloud DVR services.

Recent projects include EPTV, a TV Globo affiliate and Brazilian network, which selected MediaKind to replace its microwave network solution with IP/SRT transmission protocols.

The deployment of MediaKind’s CE1 contribution encoder and RX1 multi-codec, multi-service professional receiver decoder solution enables EPTV to deploy two-way codecs integrated at all its stations. This ensures added security and peace of mind with the IP/SRT protocol delivering high-quality video performance, 4:2:2 HEVC compression, and very low latency, all within a platform that integrates an IP/SRT gateway.