MTG wins rights to 2020 EHF European Handball Championship
MTG has acquired the exclusive Nordic media rights to the 2020 EHF European Handball Championship. The agreement covers both the men’s and women’s championships. The women’s 16 team tournament will be hosted by Denmark and Norway, while the men’s 24 team tournament will take place in Sweden, Austria and Norway.
Matches will be broadcast on MTG’s video streaming service Viaplay and Viasat pay-TV channels in Sweden, Norway, Denmark and Finland. Matches involving the Nordic teams, as well as the semi-finals and final, will be shown on MTG’s free-TV channels in each country. The coverage will also include local commentary, studio interviews, feature programming and highlights shows.
The 2016 women’s EHF European Handball Championship is currently taking place in Sweden, and is being broadcast by MTG in Sweden and Norway. MTG also holds the rights to the 2018 competition.
Peter Nørrelund, MTG EVP and CEO of MTG Sport said: “Handball attracts large and loyal audiences in the Nordic region. The current women’s championship in Sweden is getting massive attention, and in 2018 and 2020 we will make the championships more broadly available than ever before – enabling as many fans as possible to watch live and on any device.”
According to Stephan Herth, Executive Director Summer Sports at Infront: “Handball and EHF Euro are extremely important and popular in the Nordic countries hence the digital, highly engaged sports fans want access both to the best sport and to world-class commentary and production – whether in front of your UHD TV at home, or on the go with your mobile. MTG’s multi-platform offering and expertise represent the perfect response to these requirements.”
MTG broadcasts more than 30,000 hours of high quality live sport every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, English Premier League, Formula One, NFL American football, boxing, UFC and golf. In addition to the EHF European Handball Championship, MTG also holds the rights to the EHF Cup and EHF Champions League until 2021.