NEP UK opts for Sony HDC cameras for live productions

NEP UK has added Sony’s HDC-3500V cameras to its portfolio as it looks to respond to a growing appetite for a “distinctive artistic tone” from clients.

The HDC-3500V camera, announced at NAB 2023, comes with an optical variable ND filter which allows operators to control the depth of field. ​

The HDC-3500V’s newly developed Virtual Iris function with optical Variable ND filter allows vision engineers to choose an iris ‘sweet spot’ on the attached lens by adjusting light levels entering the camera without changing the iris value.

Sony said that this gives engineers “fine control” over the camera’s depth of field under varying light conditions, adjusting brightness using the optical variable ND filter instead of the lens iris.

“We’re always looking to pair our amazing people with the latest technologies when it comes to pushing the envelope in terms of what we offer to our clients for their events around the world”, said Donald Begg, senior director of engineering and technology,  NEP UK.

“The variable ND filter in the HDC-3500V permits, if desired, the creation of images with a distinctive artistic tone, and we have been witnessing a growing appetite for that look and feel from our clients”. ​

Last year NEP UK also chose the Sony HDC-F5500 cameras, which delivers a shallow depth of field with S35mm Large Format to live production workflows, alongside the ILME-FR7 and HDR capable monitors, combining PVM-X2400 and LMD-A240 models to build up its offering to its clients.

The HDC-3500V cameras will be used throughout 2024, for entertainment but also live sporting events, happening amongst others, in Paris.

“NEP and Sony have been working hand in hand for many years to deliver innovative technological solutions that make images stand out and this latest commitment is no exception”, said Norbert Paquet, head of live production, Sony Europe. ​