Newsbridge renews its Gold sponsorship of SVG Europe

Newsbridge has renewed its Gold sponsorship of SVG Europe. The cloud media hub platform for live and archived content joined SVG Europe in 2022 to strengthen its connections in the sports broadcast industry.

Since then there have been numerous developments at the company, most recently the launch of MXT-1, a new generative AI indexing technology. MXT-1 is specifically trained on hundreds of thousands of hours of media, entertainment, and sports audiovisual content, leveraging AI transformers, making it particularly good at describing content for these industries’ indexing and search use cases.

The company also recently unveiled a new AI landmark detection capability for indexing and searching media assets. Available on Newsbridge’s Just Index, Cloud Media Hub, Media Marketplace and Live Asset Manager solutions, the location-based search feature enables producers, journalists and media managers to pull up video sequences of known and lesser-known landmarks, including aerial shots, in less than two seconds.

Newsbridge customers include Olympique de Marseille, which utilises Cloud Media Hub to quickly and easily make match highlights available for players and sponsors, and the Football Association of Iceland, which is using cutting-edge broadcast and AI indexing technologies from Newsbridge and OZ Sports to shine a spotlight on its national competition and potentially drive commercial revenue.