Plura acquires Alpermann+Velte
Plura has announces the acquisition of Alpermann+Velte, a manufacturer of timecode products, production timers and studio clock systems for digital broadcast and production environments. Effective immediately, Plura will sell Alpermann+Velte products worldwide alongside its existing portfolio of studio and portable video monitors, test and measurement equipment and software and graphics generators — extending Plura’s reach across the broadcast and production infrastructure.
Strategically, Plura’s acquisition of Alpermann+Velte, which follows the formation of Plura Europe earlier this month, increases its global visibility while enhancing its overall digital broadcast and video production solutions. Plura will also retain the Alpermann+Velte brand, which is recognised worldwide and especially well known in Europe.
Reimund Baeuerle, the longtime director of sales at Alpermann+Velte, has been appointed as one of Plura Europ’s two managing directors alongside Ray Kalo, who continues to serve as president and CEO of Plura Broadcast Inc.
“Plura has maintained a strong business relationship with Alpermann+Velte for many years, resulting in global deployments where both companies’ products and solutions interoperate across broadcast and production operations,” said Kalo. “The strengths of our cross-workflow synergies and interoperability makes Alpermann+Velte a natural fit within our portfolio. Ultimately, Plura can deliver more complete digital broadcast and production solutions for the benefit of our customers worldwide.”
“Alpermann+Velte has long sought a sensible means to expand its footprint beyond Europe, where the company retains a strong leadership position in the specialised product areas it serves,” said Baeuerle. “We are convinced that Plura’s leadership position in other regions worldwide, coupled with the long-term, trusted relationship that exists between the two companies, presents an ideal opportunity to grow our customer base and drive new product innovations under the Alpermann+Velte brand.”
Plura and Alpermann+Velte will retain dedicated stands at IBC2014 (8.B73 and 10.B48, respectively), with Plura incorporating Alpermann+Velte solutions into demonstrations on its own stand at future shows.