Qatar TV and Al Kass Sports Channel prepare for World Cup 2022 with Elemental

Elemental has announced the selection of its video processing systems to stream video content for Qatar TV and its sister network, the Al Kass Sports Channel (Al Kass Sports Channels). The Arabic networks are using solutions from Elemental to process and deliver video for distribution to a worldwide audience on mobile phones and tablets, generate additional advertising revenue and prepare for World Cup 2022.

“Our state-of-the-art broadcast operations rival any in the global media market today and are future-proofed to support major events in the future, such as the 2022 World Cup,” said Essa Ahmad Al Hitmi, Al Kass Head of IT Broadcast. “Powerful video processing systems from Elemental enable us to offer fresh content to millions of viewers through a refined mobile experience. The company’s leading-edge support of realtime 4K/HEVC is vital as we undertake early preparation for the biggest sports event in Qatari history.” Elemental Live, Elemental Server and Elemental Conductor systems transcode up to 14 hours daily of high-definition (HD) live content, video-on-demand (VOD) for catch-up TV, and cinematic content, delivering 25 HLS adaptive outputs for portable devices. The state-owned broadcasters also use solutions from Elemental as an archiving system.

“Qatar TV and Al Kass represent some of the strongest media brands in the Middle East,” said John Nemeth, VP sales EMEA for Elemental. “We are excited to provide the format, protocol and codec agility needed to meet multiscreen video requirements today as well as those that lie ahead with our software-based video processing solutions.”

Qatar TV is an online, multi-channel destination network that offers mobile device users instant access to the latest news and information about the country and high-profile streaming events. The network, which re-launched in late 2012 with a state-of-the-art facility in Doha, is one of the leading Arabic channels in the Middle East.

One of the most popular sports channels in Arabia, Al Kass is broadcast 24/7 from Qatar with award-winning coverage of domestic and Gulf country sports, including FIFA World Cup qualifying matches, the AFC Asian Cup and the Gulf Cup of Nations. The broadcaster’s content is available over the air and via Al Kass iPad and iPhone applications.

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