Qvest to provide cloud-based FAST channel playout of the European League of Football

The European League of Football and Qvest have entered into a partnership for a full-service FAST channel playout solution. With free ad-supported streaming television (FAST) channels, the European League of Football can reach even more sports fans worldwide in a viewer friendly, flexible, immersive and engaging way.

Qvest’s makalu cloud playout product is powering up the American Football experience. The highly performant software schedules, plays and manages all content online from the cloud. Moreover, makalu automatically optimises video content for streaming on all selected platforms. As a result, the European League of Football and Qvest can offer a new level of online-based broadcasting experience for all football fans outside the stadiums.

As the Technology Partner for FAST channel playout, Qvest will initially take care of the housing, hosting and operation of the channels of the league in Germany and the UK. The common goal of the European League of Football and Qvest is to establish these channels on as many platforms as possible to make American Football accessible to further target groups and to push the popularity of the sport along with its economic development.

“This new partnership with Qvest will not only be a benefit to us as a league, but especially to the 17 teams across Europe and their fans. Qvest enables us to use advertising pools, to concentrate on American Football content we are promoting globally and bringing the league closer to fans worldwide,” said Zeljko Karajica, CEO of the European League of Football.

With makalu, the league can expand its content reach and consistently extend its fan base by personalising the user experience. Moreover, the European League of Football can now easily scale advertising revenues and quickly reach new markets, viewers and fans of American Football. As a technology partner, Qvest offers the league a holistic solution, from technical implementation to distribution on various platforms.

Frank Mistol, managing director Qvest Stream, said: “Team spirit and experience are key pillars for success both in sports and software development. We have been leading the European market for integrated systems for media automation to its limits and beyond for more than 25 years. We are pleased to support the European League of Football with our cloud-based playout product makalu as a kick-off for a future-ready experience of this fascinating team sport.”