SES joins forces with SoftBank to deliver live sporting events into Japan
Japanese sports fans will be able to enjoy more premium sports content as telecom carrier SoftBank has partnered with SES for the aggregation and delivery of live sporting events to its corporate customers, such as TV stations and video distribution companies.
Under the new agreement, SES will leverage its diverse global infrastructure of multi-orbit satellite fleets and fibre network to aggregate content and deliver it directly to SoftBank. Furthermore, SES will utilise more than 300 downlink antennas located around the world, such as in the company’s new Stockley Park facility in London, and its own fibre network with connections to other major fibre hubs. It will also establish a new interconnection to SoftBank’s fibre network.
“Whether viewed on mobile devices or broadcast TV, tennis, football, golf and other live sports are some of our most popular content that we see a growing demand for,” said Norioki Sekiguchi, vice president, global business division at SoftBank. “With its diverse global infrastructure and access to a variety of sports content, SES is in a unique position to help us deliver a wide range of sports content in very high quality to our corporate customers in Japan.”
“We are delighted to join forces with SoftBank, the first provider we are interconnecting and partnering with in Japan, with a common goal to bring engaging content to sports fans across the country,” said Ed Cox, vice president, sales North America and sports & events at SES. “Providing content feeds solely using fibre networks is great testament to SES’s ability to adapt and leverage our hybrid distribution services in the most effective way possible to meet our partner’s needs.”