Sky Sports reports recordbreaking viewing figures in one day thanks to Premier League, Formula One and the ICC Men’s T20 World Cup
Sky Sports has announced its highest ever daily viewing figures as the Premier League, Formula One and the ICC Men’s T20 World Cup all contributed to recordbreaking numbers.
An average of 1.2 million viewers tuned into Sky Sports channels throughout the day on 24 October with a reach of over 8 million.
Numbers peaked at 4.5 million viewers at 5:50pm as the headline Premier League match between Manchester United versus Liverpool kicked off and the ICC Men’s T20 World Cup match between India versus Pakistan began. Another highlight of the day saw customers tune in for the USA Grand Prix in Austin from 8:00pm to see Max Verstappen and Lewis Hamilton continue to fight for the Formula One world title.
It was a bumper day of live sport with a Super Sunday double-header headlined by Manchester United versus Liverpool United and West Ham United versus Tottenham Hotspur on Sky Sports Main Event and Sky Sports Premier League.
Sunday’s football offering also included live matches from the Scottish Premiership with St Mirren versus Rangers and Bundesliga with FC Köln versus Bayer Leverkusen, as well as a selection of English Football League highlights.
Sky Sports Cricket aired the live ICC T20 Men’s World Cup starting with Sri Lanka versus Bangladesh and finishing with India versus Pakistan. Alongside this Sky Sports Mix aired the Women’s Big Bash League.
Sky Sports NFL featured the live fixtures from week seven on Sky Sports NFL with Cincinnati Bengals versus Baltimore Ravens, Chicago Bears versus Tampa Bay Buccaneers and Indianapolis Colts versus San Francisco 49ers.
Boxing also contributed to the unprecedented audience numbers with coverage of the super-featherweight title fight with Fight Night International between Jamel Herring vs Shakur Stevenson from State Farm Arena in Arizona on Sky Sports Arena.
Sky Sports News covered all the headlines and breaking news through the channel’s rolling editorial coverage.
Sky Sports managing director, Jonathan Licht, said: “We’re proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams. For over 30 years Sky Sports has brought viewers together for the unmissable moments only live sport can provide. It’s great to see the appeal of live sport is stronger than ever.”