Luca Fasani, digital manager at World Aquatics (AQUA), outlines how and why the international water sports federation has undergone a transformation in recent years, including a rebranding, and discusses a partnership with Imagen to reshape and distribute its digital media content, a move that is helping to increase reach and engagement with athletes and stakeholders.
The interview took place at Sport Production Summit in Amsterdam on 14 September 2023.
To see more video interviews from Sport Production Summit go to our dedicated SPS 2023 YouTube Playlist
