Germany’s Sport1 launches motorsport FAST channel in cooperation with Samsung TV Plus
German multichannel sports platform, Sport1, has launched its first dedicated fast ad-supported streaming television (FAST) channel, Sport1 Motor. The new channel offers viewers car documentaries plus stories about luxury sports cars and reports covering topics such as electromobility.
Sport1 is making successful formats such as “Die PS Profis – Mehr Power aus dem Pott” and “Autoperlen” and other formats such as “Car Maniac” and “Triebwerk” available to the TV streaming provider Samsung TV Plus. The new channel is aimed at all Samsung Smart TV and Galaxy device users via the free Samsung TV Plus app.
Benedikt Frey, Samsung TV Plus lead DACH, said: “We are very excited to partner with Sport1, one of the most important consumer brands in the German sports broadcast environment, to launch their brand new FAST channel on Samsung TV Plus. Samsung’s goal is to cater to all audiences and genres, and the launch of Sport1 on Samsung TV Plus will allow us to offer premium motorsport content to our viewership in Germany, Austria and Switzerland.”
Andreas Gerhardt, chief distribution officer at Sport1, added: “We have closely observed the development of the FAST channels and are convinced that a market entry here is also promising for us. We are thus establishing a further pillar in our multiplatform strategy in order to specifically expand our distribution channels and forms of commercialisation. We want to offer a suitable product for the respective distribution platforms and have opted for proven and successful TV series for FAST. With Samsung TV Plus, we have found a highly recognised partner for the launch. We are also planning further expansion on other platforms.”