Sports TV Awards 2021 Finalist: Fan Engagement Experience by Sport Buff

Sport Buff delivered a proprietary broadcast overlay technology that offers broadcasters the next generation of sports fan engagement

Credit: Sport Buff (2021)

Sport Buff is all about creating a unique and profound gamification experience for sports fans who want more than just a passive viewing experience, earning them a coveted place on SVG Europe’s prestigious Sports TV Awards 2021 shortlist for ‘Outstanding OTT Experience.’

Sport Buff acts as an interactive layer that sits directly over traditional digital sports broadcasts, enabling live polls, predictions, trivia, e-commerce purchasing, real-time betting, social media, messaging and more. For viewers at home, engaging with the experience is frictionless as Sport Buff is built as an SDK for seamless integration inside their partner’s own platforms, be it mobile apps, OTT services, or on social media platforms like Twitch.

Going live in July 2020, Sport Buff has now served 10 million+ interactive overlays to millions of fans, empowering next-generation experiences across multiple sports and esports, including football, soccer (from FIFA World Cup to Women’s Soccer League semi-pro Hashtag United), Rugby, Boxing and MMA, Racing (Horse, Motor, Drone), Esports (CSGO, Fortnite, F1, NBA2k, Madden, LOL, Dreamhack), Cricket and more. Its creators see it as a solution for combating OTT platform churn while enticing potential new subscribers with prizes and discounts.

The winners of the SVG Europe Sports TV Awards 2021, sponsored by Canon, will be announced on Thursday 28 October at Chelsea F.C. during the Sport Production & Technology Summit 2021. Registration for both events is now open to members and sponsors here.

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