Sunset+Vine goes for Best in Show once again at Crufts

Crufts events such as Agility are treated almost like a live sports event. Seen here, Sunset+Vine crew filming at Crufts 2022

As part of its long standing relationship with The Kennel Club, global sports and content business, Sunset+Vine, is thrilled to once again be at the helm of Crufts as broadcast partner for the 15th year.

As broadcast partner the Sunset+Vine team will bring over 15 hours of live coverage for Channel 4 and More4 across the four days of the competition, as well as providing cut-down content for The Kennel Club’s YouTube channel.

Channel 4 presenter, Radzi Chinyanganya, puts a spaniel through its paces in the ring at Crufts 2019 [credit: Kennel Club]

In addition, Sunset+Vine will have a dedicated team providing a bespoke social media service that will create content and manage the social channels across all Kennel Club platforms.

Sunset+Vine has appointed global facilities provider EMG, which will provide innovative technical elements to bring the coverage to life.

This year Channel 4 has also commissioned two additional highlights shows from Sunset+Vine that will take a look back at two of last year’s most popular events, with Crufts Revisited 2023: Flyball, and Crufts Revisited 2023: Best in Show, which will air on Saturday 9 and Sunday 10 March.

Claire Balding will return as main presenter alongside Sophie Morgan and Radzi Chinyanganya. The expert commentary team will be made up of Alison Mitchell, Laura Crombie, Frank Kane, Jim Rosenthal and Graham Partridge, and Ashleigh Butler will join the Agility commentary team.

Stephen Booth, executive producer for Crufts at Sunset+Vine, commented: “Sunset+Vine is delighted to have had such a long association with Crufts, and look forward to another four days of bringing viewers all the sights and sounds of a very special event”.

Helena Sykes, executive producer for Crufts Revisited at Sunset+Vine, added: “It’s fantastic to be commissioned to deliver this new programming to Channel 4, adding further to Sunset+Vine’s substantial Crufts content portfolio.”

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