Tagboard’s new Twitch integration goes big on X Games broadcast and Riot Games streams
As the most decorated riders made history at the X Games Aspen this year, the production team also made history by being the first to bring Twitch live chat to linear television at speed and scale.
With the power of Tagboard’s technology to take content from on-line to on-screen in seconds, the X Games production team featured hundreds of live comments over the course of the multi-day event.
In addition to the live show airing on ESPN and ABC, it was also streamed on Twitch. As the chat filled with pre-run encouragement and post-run reactions, X Games brought comments onto the main broadcast as the moment was fresh.
“With Tagboard, we’re more connected to our audience across every platform, and thanks to the Twitch integration, we’re seeing their reactions in real-time, faster than we’ve ever managed before,” said X Games digital producer, Elliott Lorincz. “Tagboard has taken us beyond just reaching our audience; we’re truly engaging with them wherever they are. With the Twitch integration, their responses come to us more swiftly, improving how we interact.”
The beauty of this integration lies in its simplicity. Gone are the days of cumbersome setups and complex configurations. With Tagboard and Twitch working together, creators can focus on what they do best – creating captivating content – while leaving the technicalities to the integration.
“There is power in each individual streaming community, and a media brand’s unlock is to engage with those fans where they are, using features they know and understand,” said Tagboard CEO Nathan Peterson. “We are excited to enable fans and influencers on Twitch to interact with incredible global brands like X Games, Riot Games and many more in the future.”
The production team at Riot Games is very familiar with making history on Twitch, with several viewership records and global broadcasts happening nearly every day. They use Tagboard in every show to feature live reactions and audience polls on-screen, and now the Twitch chat joins the mix of real-time interactivity.
“Connection is a key tenet to the storytelling within a Riot Games production, and Tagboard’s interactive graphics help us elevate the viewing experience, fostering deeper connections between fans, players and our esports community worldwide,” said Riot Games director of global broadcasts, Stefan Richardson. “Now, with just a click of a mouse, we’re bridging the gap between our audience and the action, bringing the vibrant energy of Twitch chat directly into our broadcasts.”