The Championships teams with LaLiga Tech Content Protection Services to stamp down on piracy for Wimbledon 2023

Millions of people around the world viewed The Championships at Wimbledon this year, where the tennis action for TV was protected by LaLiga Tech’s Content Protection Services team.

LaLiga Tech enabled the organisers of the event to quickly remove illegal broadcasts through a global agreement. Content Protection Services carried out continuous monitoring and elimination of pirated content related to matches broadcast from the two weeks of The Championships. This monitoring has been carried out across all search engines, social media sites, online marketplaces, IPTV services and apps from any location.

With a worldwide audience that reaches more than 80 million, Wimbledon is one of the standout events of the global sporting calendar and protecting its hundreds of matches from illegal consumption is a key challenge to safeguarding the prestige of the event and the value of broadcasting rights.

Content Protection tackles online piracy by scanning all channels where illegal content is being distributed or promoted, removing it and collecting evidence to streamline legal procedures. With an expert team of analysts based in laboratories around the world, they work in collaboration with the world’s largest distribution platforms and social networks to ensure content is removed as quickly as it emerges.

Guillermo Rodríguez, director at Content Protection said: “The Championships are an unmissable part of the sporting year and as such, attract worldwide attempts from criminals who try to illegally share the content for profit. We provide the technical and human resources to stop this and ensure more content is detected and removed in real time, which is vital for an industry where so much value comes from the live experience.”

Paul Davies, the All England Club’s head of broadcast, production and media rights, added: “The illegal piracy of sports content is the scourge of our industry, and its protection for both licensors and rights-holding broadcasters is essential if we are to maintain a healthy and vibrant ecosystem. In LaLiga Tech, we have found an advanced global solution to monitor and swiftly take down illegal broadcasts of The Championships and early indications are that they are doing so with tremendous success.”