UFC names ETM Group as the official UK home for UFC viewing parties for 2023

Mixed martial arts organisation UFC has named ETM Group, a collection of eclectic hospitality venues across London, as the official UK home of UFC viewing parties for 2023 in London.

UFC is committed to providing its British fans with an immersive experience on a regular basis, following four UFC events at The O2, London, in the past 12 months. The partnership will enable more opportunities for UFC fans in London to catch all the action from across the globe, with UFC Viewing Parties being held for UK prime-time friendly events for the remainder of 2023.

The first viewing party will take place on Saturday 2 September for UFC Fight Night: Gane vs Spivac, featuring an all-European heavyweight main event between Frenchman Ciryl Gane and Moldovan Serghei Spivac.

The viewing parties will be held in a selection of the ETM Group’s central London sports pubs and kitchens and will showcase the excitement outside the Octagon, including fun experiences for new and old fans alike with championship belt photo opportunities, meet and greets with UFC talent, goodie bags and more. To elevate the experience even further, UFC partners TNT Sports, Howler Head whiskey, and UFC Fight Pass have all committed to provide the best fan experience.

Ed Martin, chief operating officer at the ETM Group, said: “We are delighted to be partnering with UFC to host these official viewing parties, showcasing their exciting events from across the world to fans here in London. UFC has some of the most passionate sports fans out there and we can’t wait to welcome them to our sports venues to enjoy the best action MMA has to offer.”

David Shaw, executive vice president, head of international and content at UFC, added: “ETM Group has incredible venues across London, and we love the enthusiasm UK fans have shown for UFC, so we want to keep that momentum going. We are committed to growing the sport of MMA in the UK and, together with ETM Group, we are looking forward to providing the best viewing experience for British UFC fans.”