Warner Bros Discovery outlines live cycling coverage for 2024

Team Corendon – Circus’ Mathieu van der Poel of Netherlands (R) rides in the Cipressa during the 113th Milan-San Remo one-day classic cycling race, on March 19, 2022 between Milan and San Remo, northern Italy. (Photo by Marco BERTORELLO / POOL / AFP) (Photo by MARCO BERTORELLO/POOL/AFP via Getty Images)

Warner Bros. Discovery (WBD) has unveiled its international broadcast, streaming and content offer for cycling fans ahead of the start of the new season.

WBD will produce coverage of more than 1,000 races this season covering 300 days of live action – more than any other broadcaster, WBD said.

Coverage includes every men’s and women’s UCI World Tour race and Grand Tour stage, as well as every UCI Mountain Bike World Series event and the best Track, Cyclocross and BMX events as well as being the only place in Europe to watch all of the Olympics Games Paris 2024.

“From the roads of Asia to the mountains of the Americas to the velodromes of Europe, our coverage of this engaging sport is truly global,” said Scott Young, GSVP, content, production and business operations at WBD Sports Europe.

“Our commitment to the coverage, promotion and commentary of all cycling is only matched by that of the teams and athletes themselves. Few can reach our levels of production of the world’s biggest races while telling the stories of the greatest riders on the planet.

“By bringing to life more than 1,000 live broadcasts throughout the year, including every moment of the Olympic Games Paris 2024 this summer, through the eyes of the most recognisable experts, and harnessing the latest virtual studio innovations in tandem with immersive on-site coverage, we will get the heart of every race, every rider and every story. Additionally, with expansive coverage through our owned and operated platforms across Europe and USA together with our sublicense partners, we will make cycling accessible for the largest possible audience as the season continues to gather momentum.”

WBD will air uninterrupted coverage of the world’s biggest races across its streaming platforms discovery+ and Max* (US), plus comprehensive linear television coverage with 4,000 live hours in 19 languages on Eurosport, as well 500 locally produced shows throughout the season.

In 2024 it will also make use of its free digital channels, including local language Eurosport.com sites, to connect fans with news and storytelling throughout the season alongside free highlights and additional content. To better serve the global fan community, WBD has also launched new Eurosport Cycling YouTube and Instagram channels dedicated to bringing the best video clips to fans around the world.

WBD will leverage its global rights portfolio to expand coverage to the widest possible audience through a series of sublicense partnerships.

This includes working as a distribution partner for Claro (Central and LATAM); Zhibo TV (China); SBS** (Australia) in addition to 14 partnerships with European broadcasters to expand coverage of certain events to local audiences in 10 markets.

Expanding the storytelling beyond the live coverage, local virtual studio analysis show harnessing the latest production innovations will be televised around major road cycling events throughout the season including the Classics, Grand Tours and Tour de France Femmes. These include in the UK (The Breakaway), France (Les Rois de la Pédale), Spain (La Montonera), Italy (Tour 360) and Germany (Velo Club).

Key dates in 2024:

  • 16 March: Milan-Sanremo (first of the road cycling Monuments)
  • 6-7 April: Paris Roubaix (women’s and men’s)
  • 12 April: UCI Mountain Bike World Series begins
  • 21 April: Liège-Bastogne-Liège
  • 31 March: Tour of Flanders
  • 4-6 October: WHOOP UCI Mountain Bike World Series finale
  • 29 April-4 May: La Vuelta Femenina
  • 4-26 May: Giro d’Italia
  • 29 June-21 July: Tour de France
  • 7-14 July: Giro Donne
  • 27 July-7 August: Olympic Games Paris 2024 cycling
  • 12-18 August: Tour de France Femmes
  • 17 August-8 September: La Vuelta a Espana
  • 26 August-1 September: WHOOP UCI Mountain Bike World Championships
  • 21-29 September: UCI Road World Championships
  • 12 October: Il Lombardia
  • 16-20 October: UCI Track World Championships
  • Dates TBC: UCI Track Champions League

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