Warner Bros. Discovery prepares for 2024 cycling season with more than 1,000 races on the cards

Warner Bros. Discovery (WBD) today unveils its international broadcast, streaming and content offer for cycling fans as the new season gathers pace.

WBD will produce coverage of more than 1,000 races this season covering 300 days of live action, offering fans more cycling than any other broadcaster. This includes every men’s and women’s UCI World Tour race and Grand Tour stage, as well as every UCI Mountain Bike World Series event and the best Track, Cyclocross and BMX events as well as being the only place in Europe to watch all of the Olympics Games Paris 2024.

WBD is recognised as the Home of Cycling by screening uninterrupted coverage of the world’s biggest races across its streaming platforms discovery+ and Max (USA), plus comprehensive linear television coverage with 4,000 live hours in 19 languages on Eurosport, as well 500 locally produced shows throughout the season.

In 2024 it will also harness its free digital channels, including local language Eurosport.com sites, to connect fans with news and storytelling throughout the season alongside free highlights and additional content. To better serve the global fan community, WBD has also launched new Eurosport Cycling YouTube and Instagram channels dedicated to bringing the best video clips to fans around the world.

Scott Young, GSVP, content, production and business operations at WBD Sports Europe, said: “We on the doorstep of a historic season of cycling where new names are striving to be etched into the record books with more action taking place than ever before. From the roads of Asia to the mountains of the Americas to the velodromes of Europe, our coverage of this engaging sport is truly global. Our commitment to the coverage, promotion and commentary of all cycling is only matched by that of the teams and athletes themselves. Few can reach our levels of production of the world’s biggest races while telling the stories of the greatest riders on the planet.

“By bringing to life more than 1,000 live broadcasts throughout the year, including every moment of the Olympic Games Paris 2024 this summer, through the eyes of the most recognisable experts, and harnessing the latest virtual studio innovations in tandem with immersive on-site coverage, we will get the heart of every race, every rider and every story. Additionally, with expansive coverage through our owned and operated platforms across Europe and USA together with our sublicense partners, we will make cycling accessible for the largest possible audience as the season continues to gather momentum.”

WBD will utilise its global rights portfolio to expand coverage to the widest possible audience through a series of sublicense partnerships.