Waves makes a splash with Bronze SVG Europe sponsorship

Audio specialist Waves has renewed its Bronze sponsorship of SVG Europe. The company offers a wide range of plug-ins and signal processors that are used across broadcast, music production, film and post.

This includes the Dante-compatible Waves Cloud MX audio mixer, which has been updated and enhanced since its launch in 2022. Cloud MX delivers pristine audio, high-precision mix control and creative processing capabilities, with full integration of Waves’ catalogue of audio plug-ins – all in a scalable, remotely operated, broadcast-ready cloud workflow. It supports 32+2 faders via dual Waves FIT controllers, as well as tactile control of plug-ins via the Waves FIT controller.

“Waves is committed to providing innovative and cutting-edge solutions for the broadcast industry, particularly in leveraging cloud-based workflows,” said Daniel Kamhaji, product manager at the company. “The Waves Cloud MX audio mixing solution stands at the forefront, complemented by an unmatched suite of intelligent audio processing tools.

On the decision to return as a Bronze sponsor, he added: “SVG Europe plays a significant role in educating and introducing the latest technological advancements, a role that aligns seamlessly with our objectives.

“In 2024, we are engaging in a range of activities to assist our customers in their transition to efficient daily cloud production. We are also continuously enhancing our offerings to meet the evolving needs of the sports broadcast industry.”