White Light commits to Bronze SVG Europe sponsorship

Technical solutions specialist White Light has renewed its Bronze sponsorship of SVG Europe.

“It’s great that we’re renewing our sponsorship of SVG Europe for 2024,” said Neil Coles, senior business development manager – broadcast, White Light. “The in-person events are really relevant for us as a business, helping us learn more about our customers’ pain points — specifically around broadcast studio presentation with XR elements. Broadcasters, particularly within sports, have pressure to deliver new experiences for the armchair fans at home, and SVG Europe encourages topical conversations and debate so we can all learn about these challenges.”

White Light’s work in the world of broadcast spans the full spectrum of services – from installing and equipping dedicated studios for live coverage of major events to providing full rental solutions for outside broadcasts. Clients include Sky Sports, Warner Bros. Discovery Eurosport, BBC, Sky News and ITV.

“As part of our engagement with broadcasters, rights holders and federations across the globe – be that providing consultancy or full integration services – listening to and learning from our clients and suppliers is crucial. This insight ensures we’re always best placed to specify the right kit of parts, while ensuring every project delivered is bespoke, on budget and of the highest possible standard,” added Coles.