Whitepaper: Leverage the cloud for live production with Matrox
Traditionally, live production has relied heavily on satellite and private fibre transmission to deliver video signals from remote locations back to broadcast studios. This method of delivery provided the most reliable way to cover long distances and retain the highest quality signal possible. The satellite industry is seeing overall growth, with its revenue predicted to hit $99.58 billion by 2071. Within this expansion, however, broadcast services are playing a minor role and experiencing a decline as other video contribution methods begin to take over.
With the advancement of the internet and other technologies, the scope of what is possible for live production has dramatically expanded. Cloud computing provides an alternative method for video contribution that is increasingly being adopted by broadcasters and live event producers. The global market for cloud computing was already valued at $490.3 billion in 2022 and forecasted to reach nearly $600 billion in 2032.
While the use of satellite remains steady in the broadcast industry, the cloud is becoming an increasingly viable option for live production due to advantages it offers over traditional satellite transmission. In this paper, Cloud Enabled Production, Matrox first describes video contribution using both satellite and the cloud and then explores the limitations and advantages of each. It also covers some of the market trends in the broadcast industry, key considerations for designing more efficient production environments using the cloud, and lastly, use cases for video contribution in the cloud.