Latin American Service Provider Terra Deploys Digital Rapids’ Transcode Manager

Digital Rapids announced that leading Latin American Internet and digital media service provider Terra is using a distributed deployment of the Digital Rapids Transcode Manager high-volume, automated media processing software to prepare media assets for multiscreen video-on-demand distribution.

In addition to Terra’s use of Digital Rapids Transcode Manager in the production of content for the company’s branded online news portal, Terra has used the system for a variety of projects including multiscreen on-demand coverage of last year’s London Olympic Games. The Transcode Manager installation transforms input files in a multitude of source formats into high-quality deliverables for online and mobile viewing. Sources range from Terra’s in-house Avid postproduction suites to third-party content partners and public news footage uploads.

“Digital Rapids Transcode Manager has given us superior format flexibility compared to other solutions on the market, while providing outstanding quality that meets our discerning requirements,” said Werner Michels, Technology Director at Terra.

“As leading media organizations such as Terra expand their multiscreen offerings and operations to grow their audiences and capitalize on new revenue opportunities, the flexibility, quality and efficiency of their media processing solutions are paramount to their success,” said Peter Connaway, Sales Manager, Latin America at Digital Rapids. “We’re delighted that Terra has recognized Digital Rapids Transcode Manager’s exceptional ability to deliver these benefits, and look forward to building further on this success with them as their initiatives evolve.”

The enterprise-class Digital Rapids Transcode Manager software combines outstanding quality, intelligent automation, rich format support and exceptional flexibility for high-volume media transformation applications from production and archive to revenue-expanding multi-screen distribution. Scalable from small transcoding ‘farms’ to global operations, Transcode Manager is ideal for both dedicated transcoding applications and as part of complete ingest-through-delivery media workflows.

The complete range of Digital Rapids solutions is being showcased in booth number SL5624 at the 2013 NAB Show, April 8-11 in Las Vegas.