Advanced Systems Group expands worldwide operations with new London office

Technology and services provider for media creatives and content owners Advanced Systems Group (ASG) is entering its next phase of company growth with the opening of a new office in London.

The move gives the systems integrator a greater European presence to better serve its international customers and meet the increasing worldwide demand for managed services, production and post-production facility expertise.

Planned to open in May 2024, the new home of ASG UK is Aviation House in London’s Holborn area.

Tim Cuthbertson, an ASG global account executive with more than 30 years of integration and professional services experience, will relocate back to his native London to head the new operations as managing director.

Cuthbertson said the ASG UK launch was a “right time, right place” decision driven by shifting business and economic factors.

He said: “Organisations in our markets have had to reinvent their operations, first adapting to workforce changes caused by the pandemic, and later dealing with issues like the actors and writers strikes, so there’s a lot of pent-up refitting and development that’s ramping up.

“With globally distributed workforces now a reality, having an international presence is an operational requirement. Technology doesn’t stop moving, and London is a significant production centre, so expanding was the logical choice. Our U.K. presence will be there to serve the needs of these organisations.”

The new headquarters will house ASG UK’s team in a space flexible enough to accommodate future expansion. Advanced Systems Group UK a wholly owned subsidiary of ASG, is part of its phased approach to ramping up its international presence.

The UK team will focus on its current European clients including Snap, Google, and Yahoo with even more comprehensive services, as well as ASG’s US clients, who have UK facilities and can now access the same trusted source for data storage, workflow tools, and managed services that they do in the United States.

Ken Spickler, VP global engineering at Visual Data, a long-standing ASG customer with global operations including in the US and London, added: “Advanced Systems Group’s expansion into the UK is a boon to the European production and post-production services sector, enabling more companies to benefit from the wealth of knowledge and technical expertise it has built up over many years. At Visual Data, it would have been much more challenging to achieve our growth without trusting in ASG.”

Based in the San Francisco Bay Area, ASG describes itself as “one of the top Systems Integrators in the United States”.

ASG has teams organised into market and application-focused practices supporting consulting, systems integration, professional services and support, workflows and tools, cloud-based solutions, audio, artificial intelligence, and an acoustics group.

Its multi-tiered Managed Services resources total more than 400 experts including technical directors, producers, studio operators, technologists, and an internal creative agency across the US and Europe.

“From the start, our goal was never to be the biggest integrator, but to be known for delivering the best service for our customers,” said Advanced Systems group president Dave Van Hoy.

“We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It’s clear that this is the right time to formally expand our international business and open an office in London.”