Avid opens up to Adobe through MediaCentral | UX

Avid has announced the availability of Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, enabling Adobe Premiere Pro CC users to connect into Avid’s production environment through the Avid MediaCentral Platform. Using the Extension Panel in Adobe Premiere Pro CC in conjunction with MediaCentral | UX, Adobe Premiere Pro users can now collaborate with Avid users at an unprecedented level, allowing them to mix and match tools to fit their workflow needs and budgets.

“The openness of the MediaCentral Platform enables us to fulfill our commitment to giving media professionals the integrated and collaborative workflows they need, regardless of the tools they choose to use,” said Alan Hoff, vice president, Market Solutions at Avid. “With Avid MediaCentral | UX Connector for Adobe Premiere Pro CC, Adobe Premiere Pro CC users can now benefit from the enhanced flexibility, efficiency and collaboration of Avid media management systems.”

“Open, connected systems have been a goal of Adobe for many years, and this integration helps ensure an optimal experience for creatives,” said Sue Skidmore, head of partner relations for Professional Video at Adobe. “By eliminating wasted time and resources on integrating solutions from different vendors, Avid MediaCentral | UX Connector for Adobe Premiere Pro CC enables media professionals to focus on their creative endeavors and developing engaging content.”