Backlight unveils iconik-Wildmoka integration
An integration between Backlight’s cloud-native media management platform, iconik, and Wildmoka, its media production and hyperdistribution platform has been unveiled. The offering delivers value to broadcasters and content owners with intelligent live-to-archive and easy search and restore functionality so they can broaden reach and monetise video across platforms with greater efficiency.
Speed and flexibility are key to being able to ‘lift and shift’ assets, whether they be live or from the archives. Yet, in the fast-paced, reactive and often budget-conscious world of content creation, traditional archiving methods can be severely limiting, especially when trying to retrieve and reuse older content. The iconik-Wildmoka integration bridges the gap between live and archived content so that broadcasters no longer lose opportunities to publish on social media due to time-consuming workflows and hard-to-find assets. Instead, they are empowered to be first to market with their live streams and to leverage archived content where the opportunity arises to engage audiences everywhere.
“The iconik-Wildmoka integration has been a huge help to us at Goodwood, especially during our Revival 2023 motor race event. We published almost 5,000 videos and 100 hours of branded video over just 36 hours, with 99% of those assets archived directly to iconik, which speaks volumes about the capabilities of this integration,” said Nathan Morgan, group head of IT at the Goodwood Group, an English sporting estate. “With this integration, our archiving at Goodwood is incredibly streamlined, which de-risks us as a business, with all of our content backed up and ready to pull from whenever it’s needed.”
In pairing Wildmoka’s robust media production and distribution platform with iconik’s easy-to-use and cost-effective media management features, Backlight says broadcasters, video publishers and producers can configure live streams to be intelligently archived, with full metadata, into iconik for easy media asset management. Within iconik, which integrates with any cloud or on-premise storage, users can organise and collaborate on their assets. Once ready, they can publish their stored content back into Wildmoka for further creative reutilisation.
“We are really excited to bring this iconik-Wildmoka integration forward for our customers as it unleashes the full potential of iconik’s collaborative media management and Wildmoka’s hyper-distribution for broadcasters,” said Mike Szumlinski, Backlight’s EVP of product. “The content velocity we have enabled for our customers means they can accelerate time to publish, get more views, and boost engagement across consumer touchpoints.”