Brightcove launches Cloud Playout 2.0, to create, distribute and monetise linear channels

Brightcove has unveiled Cloud Playout 2.0, offering customers new ways to create linear channels, monetise their media and streamline their workflows in one platform.

Cloud Playout 2.0 allows users to leverage their existing content catalogue and live streams to build a channel in minutes. It includes a linear scheduler to create an electronic programme guide (EPG), which can be displayed on apps and FAST platforms. Once a channel is built, media companies can operationalise the distribution of their linear channels to owned-and-operated (O&O) properties or FAST platforms. Managing this end-to-end experience within the Brightcove platform allows media companies to optimise their content with first-party data and analytics and control their ad monetisation.

“Cloud Playout 2.0 gives media companies an efficient way to grow reach, increase engagement and monetise their content,” said Scott Levine, chief product officer at Brightcove. “This expansion creates a centralised platform for driving new business models, content windows and experiences, allowing our customers to save time, money and resources. Cloud Playout 2.0 works with our leading monetisation and insights tools to ensure every stream drives business value and enables our customers to delight their audience.”