Channel 4 wins rights to FIFA Club World Cup UAE 2021
Chelsea’s bid to become FIFA Club World Cup UAE 2021 Champions will be shown live on Channel 4 – if they make the final. The broadcaster has won the exclusive terrestrial television rights to show the match live in the latest in a number of sports deals to have been secured by its sports team.
Chelsea will be aiming to join Barcelona, Bayern Munich, Real Madrid, Liverpool and Manchester United and lift the FIFA Club World Cup for the first time in the club’s history.
The final will be live on Channel 4 from 16:00 on Saturday 12 February if Chelsea win their semi-final. Their semi-final, against opponents yet to be decided, on Wednesday 9 February will be shown live on E4 with coverage starting at 16:00.
If Chelsea were to go into the 3rd/4th place playoff, that match will be live on E4 from 12.45 on Saturday 12 February. If Chelsea don’t make the playoff, the match will be shown on 4Seven.
Channel 4’s head of sport Pete Andrews said: “This is one of the few major honours to have eluded Chelsea so it’d be great if they can make history live on Channel 4. We’re delighted to be bringing top-flight football live on free-to-air terrestrial television, let’s just hope The Blues can go all the way.”
This deal follows on from Channel 4’s announcement that it will become the UK’s exclusive free-to-air TV home of the ABB FIA Formula E World Championship in a multi-year broadcast agreement beginning this season.
It will also be showing ten live Super League matches each season for the next two years thanks to a partnership with Sky. It is the first time in the competition’s 26-year history that it will be shown on free-to-air terrestrial television.