Giancarlo Bernini has joined Deltatre as commercial vice president. He will be based in London and will report to Benjamin Causse, who will lead on commercial operations in EMEA.

Bernini will be responsible for engaging with clients across the media and telecommunications sector, ensuring they are equipped with solutions to suit their strategies and growth plans. He will be working with companies around the world, across mature and emerging markets.

With a comprehensive understanding of sports and entertainment, marketing, sponsorship and the global rights market, Bernini has extensive knowledge of the marketplace, garnered during a 20-year career across media and telecommunications, financial services and sport.

He previously spent five years at WWE, serving as senior director, marketing and commercial operations, and has held senior leadership roles at Sony Mobile – where he was head of global sponsorships and partnerships – and Visa Europe.

Bernini said: “I hope to use my experience of working with renowned brands that utilise cutting-edge technology. It’s an exciting time to be joining Deltatre, with the company expanding its reach and client base around the world. It’s my ambition to develop strategies alongside our partners which benefit from our best-in-class video experience suite.”

Causse said: “Hiring Giancarlo is a significant step for Deltatre. He has incredible experience and an encyclopaedic knowledge of our industry. We know that our clients across media and telecoms are not only focused on their infrastructure but prioritising building deeper customer relationships as user behaviour changes. Giancarlo is perfectly placed to assist those companies achieve that.”