disguise to focus on extended reality technology at NAB Show

disguise will be showcasing the latest and greatest in extended reality technology on the NAB show floor, alongside Roe Visual and Microsoft.

“We are thrilled to be at NAB this year, showcasing what XR technology and disguise have to offer broadcasters who are wanting to engage their audiences. After the pandemic has put a damper on many events like this for the past two years, we are happy to be connecting with the industry, sharing ideas and overcoming challenges together,” said disguise VP of broadcast Phil Ventre.

disguise will be linking up with its long-standing partner Roe Visual with the disguise workflow powering Roe’s LED solutions at Booth C5632. Team members from disguise will be on hand to showcase how the XR workflow integrates with leading LED and camera tracking technology, as well as graphics engines like Unreal Engine, to create a seamless workflow that controls the entire production from one central software.

“Roe Visual is delighted to co-operate with disguise at the NAB Show once again. At the time XR technology is trending, it’s great to build close collaboration with industry-leading partners like disguise. This exhibition poses a remarkable opportunity to show the market how these latest innovations combine to meet the growing need for creative content production,” said Frank Montero, managing director of Roe Visual US.

A disguise gx 2c server will also be powering Microsoft’s stand in the West Hall (W3017).

In addition, experts at disguise will be taking part in various educational sessions, including a session titled ‘Reimagine Visual Storytelling in Broadcast’ at 13:00 on 24 April. Here disguise broadcast product director Gideon Ferber, together with David Jorba, chief strategy & business development officer of disguise’s newly acquired data and content visualisation solutions platform Polygon Labs, will be discussing how their new solution will remove many of the challenges broadcasters face around audience retention and remote collaboration.



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