Friend MTS to highlight latest watermarking & monitoring innovations at Sportel 2018

Friend MTS will be highlighting its third generation, ultra-robust ASiD watermarking and global channel monitoring service at Sportel 2018.

“Stopping streaming piracy of live sports is becoming more challenging as pirates start to adopt more sophisticated techniques for redistributing content,” said Justin Paul, chief marketing officer at Friend MTS.

“In this environment, there’s a need for a fully battle-hardened watermarking service like ASiD, which draws on years of real-world experience in fighting streaming piracy.”

The robustness of Friend MTS’ ASiD service has been independently tested and it has also been evaluated by ‘golden eyes’, making it Hollywood Studio approved and meeting the requirements of major sports rights owners.

The ASiD service is the most widely deployed subscriber-level watermarking for premium sports and entertainment content. It can stop streaming piracy within minutes by cutting it off at the source; this is done by terminating the access of the subscriber that’s redistributing the content.

Suitable for 4K/UHD, live channels, pay-per-view events and on-demand assets, the ASiD watermarking is highly effective against illegal streaming devices, Kodi add-ons, mobile apps, websites and social media.