IABM launches Technology and Trends roadmap for the future
IABM has unveiled the result of an initiative that is designed to aid both technology vendors and buyers in developing their technology and business strategies.
Sharing roadmaps has become a fundamental requirement in the new collaborative environment as point sales are increasingly being replaced with long-term partnerships between tech suppliers and buyers. Both sides need to be confident that their ideas and vision for the future are closely aligned to form the basis of a successful long-term relationship that enhances business opportunities for both parties.
Until now, there has been no common framework for the roadmaps that express this, with every vendor and end-user creating their own from scratch – and inevitably based on a different set of assumptions. IABM does not expect its Technology and Trends Roadmap to be adopted wholesale, but rather sees it as a blueprint for common understanding which can be customized to each company’s exact requirements.
The IABM put together an industry wide group of members and technology buyers to build the roadmap. It incorporates the major current and unfolding technologies and trends, which are mapped onto the standard technology adoption curve which ranges from bleeding edge to commodity in each of the five main blocks of the BaM Content Chain®: Create, Produce, Manage, Publish, Monetize. In some cases, they may be on different areas of the adoption curve at the same time – for example, an Early Adopter in one and Mature in another.
At a glance, viewers can see the 14 main technologies/trends and where they fit on the technology adoption curve. By zooming in for more details the viewer can read the Synopsis that includes a brief commentary on the highlights.
The Roadmap’s structure allows new areas to be added and adoption maturity to be simply updated over time. The 14 technologies and trends are grouped into families; for example, Compute includes CPU, GPU, FPGA and Buss Architectures; and Delivery includes 5G, DVB, ATSC and OTT.
Transport & Networking
Visit the IABM website at https://www.theiabm.org/media-and-entertainment-technology-and-trends-roadmap/ to get your copy of the IABM Technology and Trends Roadmap.