Intel, Red Bull Media House join forces for realtime athletics performance data

Intel Corporation and Red Bull Media House have announced a new partnership. The partnership’s first project, Intel Curie, collects realtime athletic performance data and delivers it to the screen in easy to read, high-impact graphics to make action sports like free Running more engaging, relatable, and entertaining than ever before.

Intel’s CEO, Brian Krzanich, made the announcement during his keynote address at the 2016 International Consumer Electronics Show in Las Vegas. During the presentation, Red Bull Media House CTO, Andi Gall, and free runner Jason Paul joined Krzanich to demonstrate such technology, Intel Curie, live on the stage.

Attendees in person and around the world saw Curie’s precise calculations of Paul’s hang time, rotation, body angle, landing force, spin, and much more. Paul and his fellow free running athletes can one day use this data to better understand their spins, jumps, vaults, and flips in order to naturally conquer obstacles and do tricks never before thought possible.

This technology will soon be used to enhance a wide variety of new programming across all Red Bull Media House platforms. Athletes can analyze and up-level their training by using this technology to tap into precise performance statistics and feedback that’s invisible to the naked eye. Athletes and coaches can spot improvement areas easier, analyse their performances in greater detail and get a better read on other athletes. Someday soon, judges might use this data to score competitions more efficiently and precisely.

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