Wipro Digital has been appointed by the Lawn Tennis Association (LTA) as its official digital technology services partner for three years. LTA, the governing body for Tennis in Great Britain, is looking to develop an IT and digital roadmap to drive its strategy, which focuses on increasing participation in the sport of Tennis. Wipro Digital will assist LTA in achieving its strategy and high performance vision — to build the future of British Tennis — by enabling its digital transformation. Both parties will work together to identify areas where they can collaborate.

Commenting on the partnership, Rajan Kohli, Global Head, Wipro Digital said “We are delighted to be associated with the LTA and the exciting sport of Tennis. There is no doubt that our association with one of Tennis’s foremost associations will be highly rewarding. In addition, we are confident that our unique ‘Customer Journey Engineering’ methodology will enable LTA to identify, build and shape talent, and contribute to its larger vision of redefining and reimagining the future of British Tennis.”

Michael Downey, Chief Executive, Lawn Tennis Association said, “We are thrilled that Wipro is our partner to transform our ability to use digital methods to connect with players, coaches and the public. Wipro is a leading global company who delivers world class services that puts their customers at the heart of everything they do. Their expertise in IT and Digital solutions will allow all areas of British Tennis to better support our mission of getting more people playing Tennis more often.”