MTV3 Finland upgrades to new workflow with Avid, Ericsson and Mediahuib
Finland’s leading commercial TV network, MTV3, has rolled out Avid’s story-centric news workflow powered by Avid MediaCentral to create and deliver a range of multimedia-rich content to audiences across television, web, and digital platforms.
Part of the Bonnier Group, one of the largest media companies in the Nordics, MTV3 and its production house, Mediahub, has the largest audience share among Finland’s commercial TV channels. It broadcasts news programmes twice a day, seven days a week as well as a diverse range of content including sports, entertainment, and films reaching millions of viewers.
“Our existing onsite multi-platform solution was difficult and time consuming. We were taking multiple steps and involving numerous personnel to deliver a story on time. Now, thanks to Avid MediaCentral, we’re running a single news production platform from one vendor, increasing efficiency across the entire enterprise and reducing long-term support and maintenance costs,” said Risto Koivula, CTO of MTV3. “Now our journalists can easily access content to build a story, add graphics, and publish to both traditional television and digital platforms, including an on-demand streaming platform and our very own news app —all from a single interface.”
Avid worked with Ericsson and Mediahub to deploy an innovative new workflow to MTV3 based on MediaCentral, the industry’s most open, tightly integrated and efficient platform designed for media, to enable next-generation newsroom management, production, and multi-platform content delivery into a single web-based user experience. An established Avid Maestro graphics user, MTV3 journalists can create real-time graphics with Avid Maestro | News and quickly ingest content with the Avid Airspeed } 5500 multichannel video servier.