NAB 2019: Canon Showcases New 4K Broadcast Lenses, Camcorders, and Sumire Prime Lenses
Canon U.S.A. (Booth C4425) will feature two new 4K UHD portable zoom broadcast lenses, four new XA 4K UHD camcorders, and seven Sumire prime lenses, the company’s first PL-mount cinema prime lenses designed for today’s leading full-frame cinema cameras. The newest broadcast and cinema products featured in the Canon booth not only align with the current needs of their respective industries, such as HDR, but also with the production needs that the industry will soon consider as standard, especially 4K UHD.
In addition, Canon will exhibit a wide range of imaging solutions for a variety of live-production and filmmaking environments, such as stadiums and studios, houses of worship, and on-location breaking news. Attendees will have hands-on opportunities to experience the full range of Canon’s portfolio of broadcast and cinema camera and lens solutions, 4K reference displays, 4K UHD camcorders, DSLR and Full-Frame mirrorless cameras and lenses, and projectors.
“There has never been a better time for storytellers to bring their visions to life through TV and cinema productions. Each NAB Show presents Canon with the opportunity to showcase how our products help to support these productions,” said Kazuto Ogawa, president/COO, Canon U.S.A. “At NAB 2019, visitors to the Canon booth will see that we are a major resource and on the pulse of the latest trends for production professionals and content creators looking for the latest products and technologies now and in the future.”
Among the exhibits will be products that were used to shoot all five of the Academy Award Best Documentary Feature nominees – RBG, Hale County This Morning This Evening, Of Fathers and Sons, Minding the Gap, and Academy Award winner for Best Documentary Feature: Free Solo, for which the CINE-SERVO 50-1000mm lens was used to shoot pivotal scenes.
An in-booth service and support consultation area will be available for show attendees to discuss Canon’s offerings for client services and programs, including Enterprise CPS and CarePAK PRO. Visitors to the booth can also learn about Canon’s upcoming display color-calibration service that is launching later this year. Speak with certified professionals to find out how this new service can support your business.
Follow Canon throughout the show on Twitter at @CanonUSAprovideo.