NAB 2024: New broadcast lens and virtual production in focus for Canon

Canon is set to showcase its latest developments and solutions at NAB 2024, including a new next-gen broadcast lens. Throughout its expanded booth, Canon will offer attendees opportunities to explore the future of production and the latest Canon gear, including its new broadcast lens, the CJ27e×7.3B, Canon’s first 2/3in portable lens with a 27x optical zoom.

“Canon’s exhibit at NAB 2024 showcases our cutting-edge technology and forward-thinking innovations,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group, Canon. “We welcome any and all visitors to see all that Canon has to offer in the industry.”

The booth will feature Canon’s line of RF cinema prime lenses and flex zoom lenses, as well as the versatile RF24-105mm F2.8 L IS USM Z lens for hybrid shooters. The company will also showcase the improved PTZ tracking system, the EOS VR System featuring the RF 5.2mm f/2.8 L dual fisheye lens, and the enhanced functionalities of the EOS C500 Mark II, which now supports three new Cinema RAW Light formats through a new firmware update.

An LED virtual production set will be at the front of the booth, and towards the back will be a display of Canon’s low-light SPAD (Single Photon Avalanche Diode) Sensor technology. Education is also fundamental to Canon’s mission, evident in interactive engagements at every counter and all product demos. Professionals across all levels can explore the complete product lineup and gain insights into the latest advancements in imaging technology through the lens displays and PTZ control room area.

Canon will also showcase how its volumetric video technology, which is currently being used to capture live sports, can also be used in a virtual production studio. This technology can help unlock fresh realms of creative and technical exploration for professional production companies, advertising agencies, filmmakers and beyond.