NAB 2024: Synamedia elevates its D2C streaming portfolio with new Quortex Play capabilities

Synamedia is set to unveil a range of new capabilities for its Quortex Play D2C (direct to consumer) streaming SaaS solution at NAB 2024. These new features give content owners greater control of their ad-free or ad-supported video streaming services’ quality of experience (QoE) with an extended self-service portal to manage image quality and lower latency using Synamedia’s virtual Digital Content Manager (vDCM), and even allow the distribution of event highlights.

The company will showcase these updates at NAB via a new sports streaming cockpit that aggregates the entire sports event management experience, putting customers behind the wheel with access to crucial service status updates including ingest, processing and delivery metrics.

Quortex Play is now available in four feature plans, ranging from self-service to a full, white glove service. Each plan can be associated with a service level, ranging from basic to customised, with different lengths of commitment, and offered as a multi-or single-tenant SaaS offering. These unique bundled options leverage various APIs, SaaS-based technologies and professional service expertise, providing customers with a multitude of package options to deliver optimal viewing experiences.

In addition, native support for vDCM technologies, such as the HEVC compression standard, allows Quortex Play customers to cut bandwidth needs by up to 50% compared to AVC. Service providers can now leverage Quortex Play for their cDVR and VOD services and lower their delivery costs thanks to multi-CDN content steering which reduces the cloud and CDN resources required.

Quortex’s just-in-time encoding and packaging capabilities and pay-as-you-use model eliminate wasted resources and reduce the high costs typically associated with disaster recovery, FAST and long-tail channels.

Marc Baillavoine, CTO of video network at Synamedia, said: “Since Synamedia’s acquisition of Quortex in July 2022, we’ve only accelerated our innovation in D2C streaming. With today’s announcement, we’re extending the power of Quortex Play to deliver more game-changing value to our customers. We’ve merged the best benefits from cloud-native solutions and Synamedia’s legacy expertise in video software to build and continually evolve capabilities that will quickly and efficiently enable streamers to connect a bigger audience to premium content and events – with accelerated ROI.”