Racecourse Media Group teams up with SIS and Perform to distribute Australian horse racing

Melbourne Racing Club (MRC) and Thoroughbred Racing South Australia (TRSA) have appointed Racecourse Media Group (RMG) as the distribution partner for live Australian racing from MRC and TRSA racecourses to European betting shops, online operators and the Racing UK channel.

RMG, working with partners SIS (Sports Information Services) and Perform Content, will deliver exclusive coverage from MRC’s three racecourses – Caulfield, Sandown (Ladbrokes Park) and Mornington – in addition to TRSA’s 25 racecourses.

SIS will distribute the content exclusively to betting shops, as well as adding the races to its 24/7 Betting Channels in Europe. Perform will distribute the racing to online bookmakers exclusively in Britain and Ireland via Racing UK’s streaming service, with the content also available via this route for European operators. This weekend’s Caulfield Cup will be streamed for the first time across the UK’s leading bookmakers, with content launching in LBOs from November.

Racing UK (Sky 426/Virgin 536 and 411/Freeview 261) will have exclusive rights to show racing from the 28 racecourses, headlined by Caulfield, which stages the Stella Artois Caulfield Cup tomorrow (20 October).

Nick Mills, commercial director at RMG, said: “This is a great opportunity to showcase exciting, quality racing and grow international revenues for MRC and TRSA via our distribution network in Europe, as well as increasing wagering income for our racecourse shareholders. RMG and our partners SIS and Perform Content are excited to offer bookmaker partners the best solution for their streaming and LBO requirements. We have been delighted with the initial take-up from some of the market’s leading operators and look forward to launching more partners in the very near future.”

Jake Norton, executive director of Racing & Membership at MRC, said: “We are so excited to be partnering with RMG, SIS and Perform in delivering MRC and TRSA content to punters in the UK, Ireland and Europe. More and more, our racing paths cross in our global sport and we are fortunate to have such grand partners to deliver our content in and around the home of horseracing.”

Paul Witten, product director at SIS, said: “We are thrilled to be able to deliver coverage from Melbourne Racing Club and Thoroughbred Racing South Australia to our bookmaker partners across Europe. The high-quality racing will provide our customers with excellent betting content during the early hours, and will complement our premium racing content from Europe, Asia, Africa and Latin America.” 

Andrew Ashenden, the chief commercial officer at Perform Content, said: “We are delighted to collaborate once again with long-term partners RMG to offer Australian racing to our established network of customers across the UK and Europe. The close working relationship we have with RMG and the capability of our platform has seen the service already go live with many of the UK’s top operators including their European territories, with RMG also offering the flexibility of a Bet to View or Watch & Bet model.”