Ross Video to simplify workflows at BVE 2016 show
Ross Video will be attending the forthcoming BVE Expo at London’s ExCel centre later this month and will be demonstrating a range of solutions designed to help broadcasters and those working in live production simplify and improve their workflows. Under the heading ‘Smarter Production’, Ross Video will be discussing how the Ross ecosystem of products can improve creativity, simplify operations and enable content creators to produce more live content, more cost-effectively.
“Our theme for the show reflects the need for smarter production”, noted David Dowling, VP of Sales for EMEA and APAC. “The industry has been focusing on emerging technology platforms for the last 12-18 months now and while this debate is valuable, it doesn’t always reflect the day-to-day concerns of many content creators. We have compelling stories that highlight how we can help customers to create more engaging content, more cost-effectively, right now”.
Stuart Russell, Ross Video’s Marketing Manager for EMEA, agreed. “We’ve recently been working with the primary national broadcaster in the UK on a regional level and our success here was down to identifying where we could simplify and improve integration. I think most broadcasters face very similar challenges – maintaining audience share and improving content with flat or decreasing budgets – and that’s an area where Ross can really help”.
As well as Ross Video’s range of graphics solutions, production switchers and robotics systems, the company will also be demonstrating the Ross Trackless Studio – a debut for the UK market. Based on the XPression realtime motion graphics system, Ross Trackless Studio a single-box solution that is ideal for smaller or more budget-conscious virtual applications. Unlike other systems that use robotics, encoded camera heads and optical tracking, Ross Trackless Studio uses stationary cameras, with virtual camera moves happening inside the scene; an ideal way of creating eye-catching content while keeping costs and studio real estate to a minimum.
Finally, Ross Video will be sponsoring the hospitality area at BVE 2016 for the very first time. “We’re very happy to be taking on this important sponsorship role and it will obviously give us great exposure over the three days of the show”, commented Stuart Russell. “Ross Video has grown significantly over the last few years in the UK and EMEA and I think this enhanced level of involvement with BVE is a clear statement of our commitment to the UK market”.