Sportradar announces strategic partnership with incentivised engagement firm PrizeLogic
Sportradar, the sports data and content company, and PrizeLogic, a specialist in incentivised engagement, have announced a strategic partnership designed to provide brands with a turnkey solution to better activate their sport sponsorships and engage consumers.
The partnership marries Sportradar’s worldwide real time sports data with PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences.
“Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetise,” said Brian Josephs, vice president of digital sport, Sportradar. “Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement.”
Added Ryan LaMirand, CEO, PrizeLogic: “At PrizeLogic, data-driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences. Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
The partnership produces a range of real-time incentives such as predictive gaming, real-time offers and flock to unlock experiences that can be executed across a variety of marketing channels including in-stadium, across social media platforms and integrated into mobile apps.