VideoVerse unveils new Magnifi plug-in for Adobe Premiere Pro

Magnifi by VideoVerse has announced its new plug-in for Adobe Premiere Pro.

Magnifi software uses AI and machine learning to detect key moments from live or recorded sports, news and entertainment content. This helps right-owners monetise content at scale by simplifying and accelerating the creation of highlights and short-form videos that elevate audience engagement.

The new extension for Adobe Premiere Pro enables Magnifi customers to build their projects faster without hindering their existing video editing workflows, by eliminating the need for switching between the different platforms. Users can now have instant access to their Magnifi-indexed libraries of assets including key moment clips and rule-based compilations, which can be used for creating highlights and short-form videos – all without leaving Premiere Pro.

By integrating seamlessly with Adobe Premiere Pro, Magnifi users can leverage the power of AI to assist content creation, creating a truly uninterrupted workflow and connected experience, saving time in the creative process. Once the free plug-in is installed, Magnifi subscribers can log in to their account from Premiere Pro and begin creating customised video content.

“Our new plug-in and partnership with Adobe will save our customers time, boost efficiency and automate many functions so they can focus on the creative process,” said Meghna Krishna, group CRO, VideoVerse. “We congratulate our development team for their hard work in bringing our new plug-in to market.”

The Magnifi extension can be downloaded from the Adobe Exchange marketplace or through the Adobe Creative Cloud Application.