ViewLift deploys Advanced Ads Solution for customers

ViewLift has announced the deployment of Advanced Ads Solution to help content monetisation through Google Ads by enabling SDKs like PAL, Open Measurement and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.

Advanced Ads Solution is a new package of player-level implementation and certifications that allow users to specify who is watching and rule out the bots and fake ads. This implementation gives publishers a lot more comfort about who is watching. The basic version of Ads implementation already has many features and tools, such as creating any number of ads, organising them into groups, implementing ad rotation, and more. Users can also implement complex ad settings to precisely target specific groups of users and types of content.

Key features from a business and customer point of view include flexible ad types, the ability to monetise ad-block users, click fraud protection, tracking and reports, the fact it works on cached sites, and the ability to sell ad space, schedule ads, control their layout and manage unlimited ads.

Manik Bambha, co-founder & president at ViewLift, said: “Advanced Ads technology allows our clients to further utilise the benefits from Google Ads to monetise their content and practically double their earnings. The deployment of ViewLift’s PAL, WTA and OM enhance the performance of advertisements by doubling up the CPMs and helping content owners save time and utilise the technology to its full potential.”