Yahoo Finance chooses Ross Video for live streaming service

Earlier this month, Yahoo Finance launched eight hours of live streaming financial news coverage — the latest example of a digital-native news outlet getting into streaming news to capture more audience attention.

Yahoo Finance has 90 million monthly users worldwide, making it the number one brand for financial information.

“As a digitally native platform, innovation is in our DNA. Our unique video capabilities, combined with unrivaled access to financial data, editorial content and investing tools, truly differentiate Yahoo Finance from anyone else in the industry. We’re continuing to push the boundaries by pioneering new formats that will reach audiences across all platforms and channels,” said Joanna Lambert, general manager of Finance, Tech, Auto, Member Services at Verizon Media.

As part of the planning for the launch, Yahoo Finance worked with technology partners Ross Video and Astuce Media, challenging them to bring the best of their technical and creative offerings to the project. “Digital media is an entirely different landscape from broadcast media,” said Vanessa Strouse, senior director of operations and creative at Yahoo Finance. “Our customers are very savvy and want accessibility, robust financial news data, and a visually stimulating experience.

“They want the ability to access free critical financial data, where and how they want it. It was important to partner with companies that offered technological flexibility that would help Yahoo Finance grow our programming and improve our members experience. Ross Video and Astuce Media fit the bill perfectly.”

The new streaming service features a full MOS workflow that includes the XPression 3D real-time graphics platform from Ross Video (HTML5 MOS plugin), the Ross Streamline solution for media asset management and the Ross Inception system for social media integration.

According to Patrick Twomey, Director of Marketing Product Management for the XPression graphics platform at Ross Video, live streaming projects such as these are becoming an increasingly important part of the media landscape. “Traditional news channels and digital media providers have both embraced new platforms and sought out additional ways to engage with viewers through online content. That content has to look fantastic as well as delivering value, and we’re delighted to have worked with Yahoo Finance on this very high-profile project.”

Yahoo Finance is also available on Apple TV, YouTube, Roku, Twitter, Facebook, and Instagram.

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