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research
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Research: Action required as broadcast and streaming revenues convergeStreaming is set to take a significant share of revenue from traditional broadcast and pay TV from 2024 to 2029, but broadcasters can thrive with the right streaming strategy, according to a study. New global data from Caretta Research highlights...
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SVG Europe and IABM strike research partnership dealSVG Europe and IABM have signed an agreement for IABM to be SVG Europe’s preferred research partner. Under the terms of the agreement, SVG Europe will rely on research conducted – and presented in person – by IABM’s Business Intelligence...
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Survey: OTT providers beating traditional pay TV rivals but struggling with customer experienceAccording to new research from Paywizard, consumers now give higher negative ratings to traditional cable, satellite and IPTV pay-TV operators than online video-on-demand (VOD) providers such as Netflix, Amazon and Hulu at every stage of the customer journey. However, the figures also reveal that over-the-top...
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