SportsTribal TV selects Red Bee Media OTT platform for new streaming service

Nylund: the market for streaming content is expanding and diversifying

SportsTribal TV has selected Red Bee Media’s managed OTT platform for its new, free ad-supported sports streaming service.

Launching in late 2020, SportsTribal TV enables traditional and non-traditional sports rights owners, niche and micro-niche sports, social creators and sports storytellers to turn their video content into professionally managed, 24/7 streaming channels for fans.

SportsTribal TV will launch with a line-up of established digital sports entertainment channels initially available on mobile and web. The service will then roll out across all major connected TV and streaming platforms in 2021.

The company is said to be in discussions with a wide variety of global sports bodies, leagues, teams and publishers to bring a wide and diverse selection of new sports entertainment streaming channels to sports fans in the coming years.

Frank Bowe, founder and chief executive officer at SportsTribal TV, commented: “There are many sports organisations and content publishers who are having a hard time reaching fans and monetising their valuable and exclusive video content, either because they can’t attract the attention of big broadcasters or because they don’t have the financial and technical resources to launch a direct-to-consumer OTT offering themselves.

“SportsTribal TV solves this problem by offering marginalised sports, rights owners and digital sports publishers their rightful place at the OTT table, turning new and existing video assets into 24/7 linear streaming channels, distributed on our ad-supported sports TV guide. Our model is based on revenue-sharing and mutual success, with no heavy upfront or running investments for our sports partners, who gain access to our global OTT distribution infrastructure. Everybody wins, including the fans who get access to their favourite sport! I am delighted to partner with Red Bee Media, pioneering a new era in free, ad-supported TV for the next generation of sports fans.”

Steve Nylund, chief executive officer at Red Bee Media, added: “SportsTribal TV is a great example of how the market for streaming content is expanding and diversifying and we’re happy to be a part of this unique launch. The Red Bee managed OTT offering is perfectly suited to supporting a service like this, bringing high-end viewing experiences and a wide variety of content to sports fans globally, while enabling monetisation of content rights through advertising. It’s a win-win!”