By: David Davies
Thursday, March 30, 2017 - 6:40 am
Equestrian Australia is excited to announce a new partnership with popular and respected international TV network Horse & Country TV.
The four-year partnership will provide EA’s Members with access to exclusive Equestrian content from Australia and overseas. It will also provide a platform for Australian events, horses and riders to gain better global exposure across H&C’s international network of channels.
Under the relationship, H&C’s internet based service, H&C Play, will be the exclusive partner for live streaming of EA-produced equestrian events from all over Australia, enabling fans to watch a range of exciting events on their smart phone, tablet or laptop.
EA’s Commercial Manager Tristan Prosser-Shaw said the partnership is an important and exciting step for Equestrian sport in Australia. “We are delighted to be teaming up with Horse & Country TV. It is the ideal platform for us to promote Equestrian in Australia and better service and entertain our EA Membership base,” said Prosser-Shaw.
“This is also a prime opportunity to engage current fans of the sport and reach out to new groups locally and internationally, enabling us to grow the profile of Equestrian in Australia which is one of EA’s major objectives.”
H&C TV CEO, Heather Killen, said: “Equestrian rights holders need a strong and independent media partner to help them stay front of mind with their core fans and, critically, to reach and engage new ones. H&C is proud to fulfil this function in our various markets.
“Working with Equestrian Australia, we can benefit fans, sponsors, events and the governing body, as well as offer the opportunity to take Australian equestrian sport to a wider audience across the H&C network.”