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Author: David Davies
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Cloud commentary: How sports broadcasters are harnessing platforms’ flexibility and cost-efficiencyThe ability to spin up capacity in a cost-efficient and flexible manner, and enable commentators to contribute live regardless of location, are among the reasons why sports broadcasters and service providers are increasingly looking towards cloud platforms to deliver remote...
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Flexible futures: IP now in a mature phase as migration acceleratesThe trend for broadcasters and production companies specialising in sports content to adopt full or hybrid IP infrastructures – frequently aligned specifically to the SMPTE ST 2110 standards – is continuing apace, despite broader industry and economic challenges. It is...
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The in-stadium experience: Fans now expect ‘immersion, responsiveness and personalisation’The modern sports stadium has been in a state of transition for more than a decade now. Numerous venues have either been upgraded or replaced altogether with arenas and stadiums that couple increased audience comfort with high-resolution displays, greatly improved...
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Next-generation content protection: Multi-technology security is integral to combating new threatsThe migration to IP and new approaches to production and distribution have yielded a new generation of technologies aimed at protecting valuable content – which is just as well as the range of threats continues to expand. The impression that...
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Advancements in audio technology: Capturing the atmosphere of live sportsAlthough workflows are still maturing, immersive audio is now well established in top- and lower-tier sports, while broadcasters and federations are also increasingly seeking out vendors who can help them deliver more personalised viewing experiences. Renato Pellegrini, manager pro labs...
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Wheelchair Football Association expands AI initiative into live streamingAt the SVG Europe Football Summit earlier this year, Alex Dowding, vice secretary of the Wheelchair Football Association (WFA), highlighted the organisation’s adoption of new technologies in order to streamline production and make the workflow more accessible for its volunteer-run...
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Tech focus: Specialist camera innovation still driving growth despite broadcast industry commercial pressuresDespite the challenging commercial environment affecting both public and private sector broadcasters, demand for new specialist cameras remains relatively buoyant in sports and selected entertainment verticals such as live music. With a long and distinguished history of providing specialist cameras...
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Tech focus: IP skills shortage being amplified by broader technological and generational shiftsThis November it will be 10 years since the Video Services Forum published the TR-03 and TR-04 specifications, which went on to provide the foundation for SMPTE ST 2110 – the group of standards that greatly accelerated the broadcast industry’s...
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Football Summit 2025: Tools, techniques and teamwork helping to achieve cost-effective football coverageAs part of the Production Workshops programme held during SVG Europe’s Football Summit, which took place at Manchester’s Etihad Stadium on 20 March, a panel session entitled Cost Effective Football Coverage drew on the input of broadcast service providers and...
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Football Summit 2025: Legendary director Òscar Lago on innovation, storytelling, and loving footballÒscar Lago Domínguez, who has been a prominent figure in European football production since the 1990s and lead match director for Mediapro since 2015, provided far-reaching insights during his directing masterclass, held as part of the Production Workshops programme at...
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Contribution and distribution: Flexibility and efficiency to the fore as sports market dynamism intensifiesScalable methods of video contribution and distribution continue to be in high demand as viewer expectations change and the sports rights market becomes more fluid – meaning that content services often have a requirement to spin-up additional capacity at short...
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Ross Video report highlights the importance of innovation to continued sports growthA new European special report from Ross Video shows that, while sports broadcasting is booming, competition from streaming services and the need to maintain the interest of multiple generations mean that “the stakes for traditional broadcasters have never been higher."...
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Tech focus: The audio innovations helping to deliver the drama of live sportsIn a phenomenally competitive sports broadcasting landscape, it’s not surprising that technologies which enrich the home viewers’ experience have achieved such traction in the last decade. If the widespread deployment of UHD and HDR have perhaps been the most salient...
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Tech focus: Is 5G in live sports still on track to realise its full potential?Several high-profile use cases, including the Commonwealth Games in 2022 and the Olympic flame relay in 2024, have showcased the potential of 5G for live sports broadcasting. But with a usable approach to network slicing still in development, and the...
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